Brand Platform
Defined mission, vision, purpose, and six values: emotion, love for detail, trust, happiness, kindness, and responsibility.
GLOBOPODS
Globopods is a party shop in Bogotá that creates aesthetic, personalized celebration decor, combining balloons, packaging, and carefully curated products to turn everyday moments into beautiful, unforgettable memories. I developed the brand platform and visual identity and documented it in a complete brand book: purpose, values, voice, logo suite, color, typography, patterns, and social media.
Brand Challenge
Turning small details into big moments.
Globopods needed an identity as intentional as its celebrations: warm, creative, and emotional, joyful without becoming childish, and flexible enough to work everywhere the brand lives, from balloons, packaging, and stickers to the store, the website, and social media.
My Role — Scope of work
Visual Identity
A logo suite with crafty lettering and a hands symbol shaped like an “O”, plus a warm color palette and type system.
Personality & Voice
A close, joyful, and creative voice that sounds like a friend who loves to celebrate: warm, emotional, and clear.
Brand Assets & Social
Playful illustrations, patterns, and textures applied to packaging, cards, mockups, and social media templates.
Globopods turns balloons, decorations, and packaging into a way of saying “I care about you”, creating moments that look beautiful and feel special.
Process
From strategy to system.
I started with the why (purpose, values, and voice) and only then moved to the visuals. Each page of the book links back to that foundation, so every color and shape has a reason to be there.
Brand in Action
A small visual party at every touchpoint.
Patterns, warm colors, and crafty type meet photos of real moments across stories, posts, and reels, as well as packaging, gift cards, and the website, so every piece is instantly recognizable and reinforces the brand’s purpose: celebrating with intention and good design.
COLLABORATORS
Photography and video by Paula Pinto